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Why colours matter on your exhibition stand

colour-wheel-umbrellaWhy colours matter on your exhibition stand

Colours are incredibly powerful. Not only can they dramatically impact people’s mood, they can influence their feelings and emotions too.

According to research carried out by Colorcom, consumers ‘make a subconscious judgement about a person, environment, or product within 90 seconds of initial viewing and that between 62% and 90% of that assessment is based on colour alone.

There’s all sorts of research out there too that delves into the deep-rooted connection between colours and the ‘power’ they hold over human beings. For instance, type ‘colour psychology’ into your Google search bar and you’ll be presented with a staggering 417,000,000 results.

Colours are powerful weapons in themselves, especially in the marketing world where brand colours and guidelines come first. It’s also a principle that extends to exhibition stand design too. Here are some examples of what we mean:

Purple – to create a calming environment

Although it’s rather a bold colour in itself, purple is said to have a calming effect on the mind and nerves. It can also be uplifting and trigger creativity. While deeper, more vibrant shades of purple are said to give off an air of luxury (think Liberty London), as well as an established existence (think Cadbury’s).

Blue – to indicate professionalism

Blue is a colour that’s long been associated with reliability and professionalism. It’s one of those colours you can trust. It’s extremely popular within the corporate world, further signifying you can depend on the companies that have associated themselves with it.

Grey – to make an understated impression

Grey’s one of those neutral colours you can count on in all sorts of scenarios. This is because it’s typically emotionless and neutral colour, which is why it’s so widely used in mass marketing. It’s understated, timeless and classic and a hue you can’t go far wrong with.

Red – to shout ‘you’ve arrived!’

Red is bright and bold. It screams ‘look at me!’ and, is associated with anger, danger and war, as well as passion, strength and power. High profile red ‘shouty’ brands include McDonalds, Coca-Cola, Virgin and KFC.

Red’s such a strong colour that using it for your entire exhibition stand would be too much, however, injections of it here and there would still pack a fair old punch.

Green – to give off an energising vibe

Bright, warm yellowy-greens are often energising and fresh. In fact, this sort of shade is such a vibrant colour that it’s said to convey energy, vitality and strength. It’s also incredibly eye-catching too on a totally different scale to red’s attention-grabbing qualities.

Colour really does matter when it comes to exhibition stand design. You don’t have to turn your stand into a rainbow, but injecting pops of colour here and there can really pay off in getting people to notice, visit and remember you.

If you’d like to talk to us about how you can use colour to your advantage at your next event, contact us on 0113 2897733 or mail@sharmanshaw.co.uk


Why colours matter on your exhibition stand