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What makes an effective exhibition stand layout?

exhibiton-stand-layout-planningExhibition stand layout ideas

Whatever the size of your exhibition stand space, there’s an optimal layout to fit. Bigger doesn’t always mean better and, if you’ve made the most of every inch of your design, you will have an exhibition stand that showcases your brand and supports your sales team.

The aim of the game is enticing visitors and persuading them to stick around for a chat. That’s exactly what your exhibition stand layout should be designed to do. It needs to be attractive and open, but support informed sales discussions at the same time.

It’s a difficult balance to achieve, but with the right design advice, it’s completely possible. Read on to discover our 5 top tips for creating an effective exhibition stand layout.

IDEA #1: Create an open, inviting exterior

Just like the front of a high street shop, your stand’s exterior facing sides should entice visitors in by showing them what you have to offer. It’s a good idea to place eye-catching elements near the front, such as digital displays, key sales messages and any on-stand offers or entertainment.

However, don’t go too overboard. The front-facing side(s) of your stand should be kept open plan, especially where furniture and sales materials are concerned. You need to make sure visitors know they can come and go freely. Don’t let people feel they’re going to be pounced on as soon as they cross the threshold! A bright and open layout will help your stand feel relaxed and inviting.


IDEA #2: Place branding in all the right places

Branding is there to be seen. So, don’t be afraid to go big and make a splash. Placing branding high up on headers and side panels is a useful design tactic. It means that large branded panels aren’t getting in the way, but can also be seen from far and wide.


IDEA #3: Have a focal point

What’s the point of difference on your stand? Do you have a special feature that your competitors don’t? Maybe you’re providing refreshments or hosting an interactive activity?

Make these elements the focal point of your stand design. Building a central feature into your stand design – even something as simple as a seating area – will add structure and prevent it from looking like a very large backdrop.

IDEA #4: Include a secluded spot for discussions

Having plenty of hustle and bustle in front of your stand is exactly what you want. It means your stand space looks lively and generates a buzz throughout the exhibiting hall. However, there needs to be a place to take a step back when prospects want to speak one-on-one.

Allocating the back wall(s) of your stand as a place to hold discussions and carry out demonstrations is an efficient use of this area. Set back and out the way of the main tread of the hall, the interior areas of your stand should provide and comfortable place to sit down and speak privately.


IDEA #5: Strategically place sales materials

There’s a fine balance to strike between selling and networking on an exhibition stand. But, ultimately, you’re there to makes sales and your stand should be set up to help achieve this. Having tablets, literature, displays screens and other marketing materials on hand is really essential.

By scattering these details around your floor plan you can make sure the relevant materials are easily accessible, while avoiding your stand looking like a tourist information centre. Think of your stand design as a well laid out showroom – it’s fully set up to display your products and services, but never cluttered or overbearing.

We hope these 5 tips have given you a good starting point for designing an effective exhibition stand layout. If you’d like any further advice, you can contact our design experts on 0113 289 7733 or mail@sharmanshaw.co.uk.


What makes an effective exhibition stand layout?