6 tips for creating a truly engaging exhibition stand
After over 25 years of stand building we’ve see it all; the ambitious, the understated and the downright outlandish. But no matter what the event, your exhibition stand should always be designed to engage your audience.
Your stand is there to generate leads, so creating a practical and appealing space for you to interact with prospects and secure sales is a must. A well-designed stand will provide you with all the right tools for this job, but it takes careful planning and consideration to get right.
So, to help you get started, here are our top 6 things to think about when planning your stand:
1. Stand out within a crowded room
Wherever you’re positioned, clever stand design ensures you’re seen by as many prospects as possible. Building upwards utilises all available space and places your name and logo where it can’t be missed. Large custom headers are the best way of making a bold visual statement without compromising on floor space.
2. Keep your space open and flowing
The more open and inviting your stand feels, the easier it’ll be for prospects to stop by and chat. Your exhibition stand should have plenty of places to interact with prospects, but it needs to flow – nobody should feel like they’re being backed into a corner! Your stand should be busy, but never feel full.
3. Make sure you prioritise your practicalities
Think carefully about your objectives. Is demonstrating your products the priority? Do you need a place for confidential client meetings? Or perhaps you want to be able to entertain guests at the end of the exhibition?
The type of social interaction you plan to get out of your event should dictate the features you’ll put at the centre of the design, and how naturally they blend within the space.
4. Showcase more than just your logo
Your logo is your point of recognition, but it’s your messaging that draws people in. Use the visual space on your stand to showcase the benefits of your products and services, and share your achievements and accreditations. Video is a great way of catching the attention of your audience and displaying multiple key messages with ease.
5. Balance your branding
There’s a fine line between being on-brand and over the top; you want to be recognisable, but not excessive. Too much branding and merchandise could be interpreted as ‘hard-sell’ which could deter prospects. A subtle and effective use of branding is essential.
6. The devil is in the detail
Smart finishing touches produce memorable stands that turn heads. Details like LED under lighting, fitted carpets and mounted iPad stands may seem small, but these finer points all contribute to creating a positive customer experience, helping to position you ahead of the competition.
Creating an exhibition stand that ticks all of the right boxes and fits within your budget can feel like a daunting challenge. But we have a huge wealth of experience you can tap into.
Want our advice for your next exhibition stand? Talk to our friendly team about your ideas and we’ll help you get started.