Ideas for adding tech to your exhibition stand design
3 ideas for adding tech to your exhibition stand design
We all can’t help but get excited when a new bit of technology comes our way, be it the latest smartwatch, voice-activated device, drone equipment or robot deliveries.
It’s unbelievable just how much technology is developing in leaps and bounds and making a huge impact on so many levels, across so many different sectors. Think AI, VR, automation, and so much more beyond that…
The world of exhibition stand design has always been highly creative and innovative. It’s, therefore, no surprise to us just how much tech is shaping the industry right now.
The possibilities really are endless. Here are three of the best latest technology trends that are great for giving stands that added ‘tech factor’:
Tech trend 1: Radio Frequency Identification (RFID)
We love RFID technology because you can increase engagement and capture valuable data at the same time. Stand visitors are given an RFID card or wristband and tap their device as the information that lies within it guides them around your stand, creating an interactive and informative journey that enhances their overall experience.
RFID is widely used within exhibition stand design, it’s also hugely popular within the world of museums and galleries where it’s widely used to trace individuals’ visitor paths through exhibitions. The concept of radio may sound somewhat dated, but the invisibility factor is a major plus point and one of the reasons why it’s remained relevant and taken off far and wide.
Tech trend 2: Live streaming
Written content is great and is here to stay for the foreseeable future, but the push and demand for more visual, multi-channel content has really has ramped up. According to Social Media Examiner, 80% of marketers use visual assets in their social media marketing. Video (63%), alone, has also surpassed blogging (60%) in usage as a social media marketing asset.
Live streaming content on social media channels, such as Instagram, Facebook, YouTube, and Twitter, has become a highly effective way of reaching people at shows and driving them to stands. And if your prospects run out of time or didn’t make it to the event, don’t worry, they can still get a glimpse of what they missed from your video streams.
You can find out more about making the most of social media at your events in our blog ‘Quick and easy social media tips to supercharge your exhibition appearances.’
Tech trend 3: Apps
There’s pretty much an app for everything these days, so it should come as no surprise that they’re making huge waves within the world of exhibition stand design.
Although going from stand-to-stand getting freebies is part of the whole appeal of exhibitions for some visitors, being laden with bagfuls of goodies can get tiring after a while, particularly towards the end of the day.
This is where apps are great because you can give people everything they need to know in an instant, without weighing them down with even more printed marketing collateral. Visitors can use your app to scan your products and learn everything they need to know about them. And, if they’d like more info about something in particular, they can ask for it to be emailed to them and read it at their leisure at a later date.
The best exhibition stand designs incorporate some form of 21st-century tech these days, creating a captivating, multi-sensory experience for exhibition-goers to remember you by.
If you’d like to find out how you can tap into tech with your next exhibition stand design or if you have some ideas, but are unsure of their potential or how to make them happen, contact us on 0113 2897733 or firstname.lastname@example.org