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The secret to creating attention-grabbing exhibition stands – uncovered

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The secret to attention-grabbing exhibition stands – uncovered

The best exhibition stand designs are those that pop. They stand out from the crowd, turn heads and get everybody thinking and talking about them for all of the right reasons.

These stands don’t just happen by chance. There’s a formula to creating them that only the best exhibition stand design specialists know about.

Here are three of our ‘insider’ tips for creating exhibition stands with nothing less than the wow factor:


SECRET #1: Think with your eyes

Visual content’s huge these days and is a hugely effective way of a) getting people to notice you and b) get your point across with even greater impact.

Think videos, LED screens, bright lights and interactive activities. Now’s the era where you really can – budget-permitting – go to town on your stand using the powerful combination of technology and content. Whatever your message, making it visual is guaranteed to grab attention.


SECRET #2: Leave no stone unturned

Regardless of what the dimensions of your stand may be, it’s incredibly important that you capitalise on every single square inch of it. Don’t fall into the trap of just simply focusing on the centre, put some thought into how every single element of your stand is going to appeal to visitors.

Clever lighting, content (especially visual) and props, such as furniture, marketing literature and interactive devices, are all great ways of making sure you use all of your space. You may even decide to give regular demos or talks on one side of your stand and create a seating zone where you can speak to people privately on the other. The options are endless…

The Story of JCB Uttoxeter

SECRET #3: Be out there

Now, we’re not saying that your stand should be emblazoned in luminous colours and look so obscure that people are left more puzzled than intrigued.

What we’re saying here is, think of your exhibition stand from a unique perspective, rather than just within the four or however many walls you may have, as this will stifle your creativity.

Don’t fall into the trap of doing what everybody else is doing, if you want bigger screens, brighter lights or even palm trees or a full-size truck on your stand, don’t be afraid to ask your exhibition stand designer for it. Because if they’re anything like us, they’ll find a way to make it happen.

So, there you have it, three ‘insider’ tips we’ve gleaned from our 25+ years’ experience of exhibition stand design and build. There’s plenty more where they came from too. For more expert advice or to discuss your exhibition stand requirements with us, contact us on 0113 289 7733 or mail@sharmanshaw.co.uk.



The secret to creating attention-grabbing exhibition stands – uncovered