How to provide visitors with the live on-stand experience they want
How to provide visitors with the live on-stand experience they are looking for
The future’s digital – and so is the world of exhibition stand design.
From artificial intelligence, driverless cars and wearable devices, to drone deliveries, intelligent apps and analytics, the world is being increasingly shaped by tech as each day goes by.
Well over half of the world’s population is now online and by next year, the number of global mobile users is expected to to pass the five billion mark. These two facts are just a tiny snapshot of the 21st century digital era we now find ourselves in, but you already knew that, right?
However, the aim of this blog isn’t to discuss the state of the digital world (as interesting as it might be). It’s to talk you through some of the measures companies are taking right now to incorporate the digital world into their exhibition stand design.
Digitising your exhibition stand will maximise your chance of capturing the attention of today’s new breed of consumers, who are keen to relive online experiences in the real world. It’ll also position you as a leader within your field, not to mention, help you stand out from the crowd. Here are some ways you can achieve it:
Digital display screens
Back in the day, companies used to rely on printed materials, such as brochures and flyers, to show stand visitors what they products and/or services were all about. Not anymore, visitors can now learn all they need to learn by simply watching display screens, just like those we installed for one of clients, MEDA (above).
We particularly love display screens because they instantly make stands look contemporary, are highly engaging and mean visitors can stand back, take in the details on-stand (or even further afield) at their own pace. They’re also less inclined to feel as though they’re being ‘sold to’.
The sky’s really the limit when it comes to LED displays and the bigger and bolder, the better – just like this one we created and installed for Abbott (above).
You can see how striking it is and the beauty of it was, you could clearly see it from multiple stands away! Look how eye-catching it is in the picture, now think about how much of an impact it had in reality.
Creative lighting’s a key staple of all exceptional exhibition stands and always will be. But access to better technology has meant that exhibition stand lighting’s come into a league of its own in recent years and, in some instances, has really stolen the show.
Look at how JCB used lighting to make their stand really shine.
Now imagine the same stand without the lighting, it just wouldn’t have the same impact, would it?
On-stand gadgets and gizmos
Digital technology can be incorporated into pretty much every element of your exhibition stand design, not just your stand structure.
Video walls, animated content, gesture-based technology, personalised e-surveys, interactive kiosks, tablet hubs and interactive breakout areas, are just some of the ways tech gadgetry is enhancing and shaping exhibition stand design right now. The more interactive your stand, the greater the chance of it generating attention from passers-by and being remembered long after the event’s finished.
Yes, there’s still a place for printed marketing collateral and resources, but when it’s paired with digital creativity the results that can be achieved are truly remarkable. Want to find out how you can provide your next stand visitors with the online on-stand experience they’re after?
Get in touch, we’ll talk you through what’s possible and, if you already have something in mind, we can help make it happen. You can reach us on 0113 289 7733 or firstname.lastname@example.org.
In the meantime, for more practical insight on embracing all things tech, check out our blog, ‘How to get the most from technology on your exhibition stand.’