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5 ways to make sure your exhibition stand ticks the sustainability box

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sustainability

5 ways to make sure your exhibition stand ticks the sustainability box

Bamboo toothbrushes, reusable coffee cups, cardboard straws, plastic-free supermarkets – the push to become more sustainable has never been so widespread or felt so important as it has now.

The examples above are some of the day-to-day differences to have been implemented as businesses strive to become more ‘green.’ Of course, these differences all form part of a much bigger picture that requires every organisation, every sector and every country to do their bit.

Right now, events industry professionals from across the world are being urged to share their opinions on how their sector can achieve the United Nations’ Sustainable Development Goals. Feedback submitted before September 1 will be shared at the UN Sustainable Development Summit in New York next month.

Exhibitions play a huge part in the overall events industry. In fact, they attract more than 13 million visitors a year and generate £11billon spend towards the UK economy. With this in mind, here are five practical pointers on making your exhibition stand more ‘green’:

sweet-squared-exhibition-stand-lashus1. Adapt an existing stand design

Every exhibition you attend will likely have a different stand space size. But it is possible to adapt and build upon a previous bespoke stand design for a new event. This not only reduces waste, but can make the whole process quicker, which helps reduce costs too.

For an example of this in action, take a look at this case study for our client, Sweet Squared. We were called upon to update and reinstall their main exhibition stand for a regular event.

2. Use energy-efficient lighting….

State-of-the-art lighting and tech are really popular within exhibition stand design right now and are capable of producing some really head-turning results, but at what cost? Where possible, opt for energy-efficient lighting, such as LED. While the upfront costs may be slightly higher, the running costs are typically lower.

3. …..and materials

Where possible, choose materials that have been recycled or can be reused, or create minimum waste and have been sustainably sourced. Can they be disposed of in an environmentally-friendly way? I.e. are they free from toxic finishes? This applies to any stand ‘extras’ too, such as coffee cups, freebies (such as pens and pads) and exhibition uniforms.

desk-device-digital

4. Go paperless

We live in a nation where technology means a lot of the things we used to do can now be done virtually, such as contactless payment and online banking. And, as we mentioned a bit further up, tech is massive in exhibition stand design, for all sorts of reasons, including the fact there’s less need for paper. Instead of printed brochures and flyers, why not use tablets or screens to showcase your work? They’re guaranteed to catch people’s eye more than a pile of handouts.

5. Encourage sustainability

Create a sustainability mission and display it loud and proud for all to see on your stand. Ask visitors to submit their own sustainability statement or support yours. You’ll be giving out a really strong message and standing out for all of the right reasons.

Becoming more sustainable can seem like somewhat of a daunting challenge, but there are all sorts of ways it can achieved. It doesn’t have to involve making sweeping changes either, smaller steps, like those listed above can all make a massive difference too.

For more tips and insider insight on making your exhibition stand more sustainable, contact us on mail@sharmanshaw.co.uk or 0113 289 7733.

 

5 ways to make sure your exhibition stand ticks the sustainability box