How to brilliantly brand your exhibition stand (in 3 easy steps)
How to brilliantly brand your stand (in 3 easy-to-follow steps)
Good branding doesn’t happen overnight. And it doesn’t happen by chance either.
That’s the bad news.
The good news? Good branding is something that everybody can achieve with the right insight and expertise. And it makes for one powerful exhibition stand!
So, how should you go about branding your exhibition stand? By following these three simple steps, which are based on our first-hand experience of delivering standout exhibition design for 25+years:
BRAND YOUR STAND STEP ONE: Be clear
Clarity and consistency are two of the main components of good brand design. And these two principles also translate to exhibition branding too.
Starting with clarity, are you clear on what your brand is saying about your company? And are you clear on how you want your brand to come across on your stand? More importantly, is what you’re communicating clear to stand visitors?
Next, focus on consistency. Does your logo appear consistently across your stand, workwear and marketing materials, or are you using a slightly older version, or a combination of new and old? Is your messaging up-to-date and all saying the same thing and is the font or typeface you’re using the same and very latest version?
BRAND YOUR STAND STEP TWO: Be bold
Big, bold, bright branding is a sure-fire way of grabbing everybody’s attention!
And from a brand design perspective, this can involve projecting your logo on to the wall, floor or ceiling of your stand, using tablets and screens to flash up your key messages to passers-by and even, having little branded cupcakes, or other eye-catching ‘extras’ to entice people to your exhibition space.
You may also want to use your brand colours to inject a splash of brightness and make your stand really pop! Accessories, furniture and lights can all carry your brand colours, logo and messages, however, it’s always best to make sure you balance everything out so people are attracted to your stand, not overwhelmed.
BRAND YOUR STAND STEP THREE: Be brave
Exhibition stands are a blank canvas that you can have some real, ‘thinking outside of the box’ fun with. However, it’s amazing how many companies stick to the same tried-and-tested designs year in, year out.
While we’re not saying you shouldn’t stick to a certain approach, especially if it’s working for you, we are saying, it doesn’t hurt to test the boundaries a bit and experiment with new brand concepts every now and then. After all, what better place to do it than at an exhibition where you have a captive audience?
If you’d like to try a new brand design but aren’t sure if it’ll work, ask your exhibition stand builder/designer. If they’re anything like us, they’ll have seen plenty of examples of stand branding that’s worked (and unfortunately hasn’t worked) over the years and will be able to advise you based on their knowledge and experience.
How do you feel about branding your stand now? We hope these three steps have provided with a valuable starting position and got you thinking about how you currently use your brand at exhibitions.
If you’re looking for some practical advice for getting started with your stand, download our free ebook ‘4 Proven Steps for driving footfall to your exhibition stand.’
Got any questions or want to find out more? Contact us on 0113 289 7733 or email firstname.lastname@example.org